Today is a global generosity movement that began in 2012; it kicks off the charitable giving season prompted by the holidays and year-end tax planning. Last year, $2.7 billion was raised online in the U.S. on Giving Tuesday. WholeWhale predicts that $3.2 billion will be raised today (18% more than last year). The needs of so many have never been greater than now. Follow activities at #GivingTuesday. #IdeaoftheDay