Easter

Easter is widely celebrated (85% of those age 18-34, 80% of those 35-54, and 74% of those 55 and older), visiting with family, cooking a holiday meal, or attending a church service. The National Retail Federation reports that the average planned spending among those celebrating Easter is $151. Younger consumers (those under age 35) celebrate with Easter egg hunts, opening gifts, or browsing/shopping online.